Music Marketing

Music Marketing Recap !!

• A- The purpose of the project was to create a full marketing campaign along with a new music video that would debut your new artist into their respective genre and target audience. We had to meticulously choose selling and distribution practices, venues, and strategies. 
• B- We focused our research heavily on our target audience of teenage males in the rap genre. We wanted to make our campaign as relatable to them as possible as they would be the ones consuming the music. So, we used modern case studies like social media sensation Tekashi 69, and lyrical rapper J Cole. We also used rapper A boogie with a hoodie to showcase the rise of online streaming compared to physical. Less then 5% of his total album sales came from physical copies. 
• C- As far as reaching our target audience through marketing we wanted to explore the avenue of a super villain. Creating a notorious social media figure and viral sensation gets you trending and your name relevant in the media. Doing that will put our rapper in the best position possible for success. In order to reach our young target audience we will market ourselves through the YouTube channel, No Jumper which focuses on upcoming rappers, do a Breakfast Club radio interview which is the largest station dedicated to rap artists, and through social media apps and collaborations with social media stars, Dj Akademiks, Supreme Patty, and distribution platform WorldStarHipHop. 
• D- This project was a wake up call. I definitely need to improve on my time management skills as I underestimated the length of the project which was about a week. If my group had an extra day of prep and had everything ready to go before we presented, it would d have been a whole different game. During the presentation we were not all on the same page and felt kind of rushed. In the future for my portfolio project I will make sure each day we drill down on a specific task rather then categorize certain things. I am happy I got to make that minor mistake now as my partner and I can crush it when it matters most.